Penzeys Spices

Penzeys is a spice company based out of Wauwatosa, Wisconsin with locations across the country with one in downtown Homewood, AL. This project revolved around the rebranding of Penzeys, and the development of a new spice sampler called Penzeys Basics. The Basics box consists of Paprika, Black Pepper, Rosemary, Garlic Powder, Cinnamon, and Basil. Advertisement for the Penzeys Basics consists of a local and trade ad to draw people into the store and to boost sells with other stores.