EVERYDAY T1D is a type one diabetes fitness and lifestyle Instagram account owned and operated by Austin Fuerst. As a person with type one diabetes, Austin knows what it takes to keep up with his A1C and blood sugar daily and uses the EVERYDAY T1D Instagram account to help give other type one diabetics helpful tips and guidance to better deal with their diabetes.
Since Instagram is the central platform Austin uses for the EVERYDAY T1D brand and marketing himself to potential sponsors, I focused on creating a logo that can be best utilized in the given parameters of Instagram's profile picture section on the app.
Type one diabetes is a challenge that millions of people have to deal with daily around the world. For the logo, I wanted to find a symbol or shape that could represent this aspect of their lives they deal with daily. I landed on a ring with a gradient surrounding the 1 in the logo to emphasize this daily struggle. If you talk to any person with type one diabetes or watch Austin’s videos, you will learn that their blood sugar can change what almost feels like instantly. To highlight this constant regulation of their blood sugar, I split the gradient ring into four sections that represent the different levels of their blood sugar to showcase that this is a daily thing they have to deal with. I design the logo in a rectangular shape to make it more legible on platforms such as Instagram but also on other mediums such as business cards or promotional materials such as t-shirts.
