Five Star Property Management is a Middle Tennessee-based company managing rental properties for both residential and commercial use.
My main goal for the Five Star Property Management logo was to create a logo that could be used in various mediums and platforms, such as Facebook Marketplace, Apartments.com, Zillow, their website, and print material. For the design, I wanted to create a logo that could represent the quality of customer service and the rentals Five Star Property Management offers its customers.
The stars rating system has been used for decades to give potential customers a reference point on how good a particular product or service a company offers is. You can see this rating system used for products on Amazon or in the business information section of a Google search. For this logo, I evaluated how this rating system has been integrated into other industries to find a standard design element so that when future customers see the Five Star Property Management logo, they can be assured that the company will work with them to find their perfect home. When presenting multiple products with this rating system, companies tend to place the products in individual boxes, such as Amazon. Because of this correlation, I created a logo mark that mimics this well-established design element to emphasize that Five Star Property Management works to provide customers with the home that best suits them.